Maginot Marketing - Local Search Marketing

Local Search Explained

SEO

Customers look for products and services in their community because they are ready to buy. In the past people would look for those services in the yellow pages. Now search engines provide those results to customers in the form of listings.

These listings are found by customers through categories and keywords. If you in Houston and you are hungry, let's try searching for an Italian restaurant in the Memorial area on a popular search engine.

SEO

When customers search: 75% of the top half of the page is Local Search Listings or its functions (maps). 18% are pay-per-click ads. And the final 7% is a Yelp link to more Local Search Listings!

Even if you have the most awesome website and it was sitting right under the yelp link, the customer's eyes are drawn to the pictures and the map. This is intentional. They want customers clicking on GoogleMaps and the Google+ listings (emphases added).

This is why Search Engine Optimization (SEO) is useless for non-web based businesses. The display of your website has been phased out.

If people are using a smartphone, tablet, or going directly to map/local sites (GoogleMaps), they will only get business listings.

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Let Maginot Work its Magic

Maginot Marketing provides a high-quality local search service. So what does that mean? What does Maginot do different? We recognize that a good listing has two target audiences: 1) the customers 2) the local search engines themselves.

The customers will see an attractive listing with vibrant, enhanced photos. The listing will be properly optimized so new customers (that may not know your business name) can find you based on your products or services. The information will be accurate and fresh.

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Rankings Booster

What good is a listing if you are 4 pages back?

Therein lies the difference between Maginot and others. The Google local search algorithm has over 300 criteria, each one weighed differently depending on multiple variables. The Yahoo local search algorithm has over 200 criteria. In order to scale the rankings and stand-out, you need an expert that will work dilligently to make your business highly visible.

Maginot Marketing will not only manage your business' listings on the Top Sites (Google, Bing, Yelp, Yahoo, YP, etc), we will do the technical work on the algorithms to advance your business' ranking.

And the results speak for themselves. Below is a set of our clients' Yelp analytics. The top graph indicates the number of views the business listing gets per month. The lower graph indicates the number of leads. Pay particular attention to the types of leads in the lower graph; customers getting directions, calling your business, and clicks-through to their website are the prime leads. (Also note, these are numbers from Yelp only. Listings on other search sites have their own views and leads.)

Maps, Business Listings, Local Search, SEO, Website, Rankings, Social Media, Facebook, Grow, Small Business, Online, Likes, Follows, More, Deals, Reviews, Houston, Dallas, Waco, Austin, San Antonio, Fort Worth, Round Rock, Lubbock, College Station, Texas, Google, Twitter, Maginot Marketing

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Quadrupled Views, 153 Leads, Over $10,000 in Revenue

259 Leads, Over $55,000 in Revenues

6 Times the Views, 5 Times the Leads, Over $10,000 in Revenue

Quadrupled Views, 153 Leads, Over $10,000 in Revenue

1/8

SEO